Friday, October 7, 2011

Eye Tracking Study Underscores Importance of Google Places Listings

http://bit.ly/nEY6ZX Dr. Pete Meyers over at SEOMOZ recently released the results of their eye tracking study analyzing the impact of universal results being displayed for searches with local intent.  In this case, pizza inChicago.  A picture is worth a thousand words.

 Google Places Eye Tracking


As you can see, the local listings draw the eye of the viewer even more than those organic results displayed above the 7-pack of local results.  These results reaffirm for me the importance of ensuring that your Google Places listing is optimized and showing in the first page of results. @expono @flickr @fotki @pingfm @sonico @blog @youtube

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